The following client requested help on narrowing down a new website. The following work was done on recognizing:
- A fluid blog and landing page experience;
- Increasing word count and word choice;
- SEO and Keyword choice and presence within website;
- Figuring out keyword of choice to market;
- Avoiding legal issues with word choice;
- Brand awareness;
- Social media use and advertising;
- Keyword density for “Fit”, “Fitness”, “Muscle”, and “Workout” was sufficient within a 3-5% range of desire;
- Keyword density is up to standard of the 3 major SERP providers Google, Bing & Yahoo;
- Facebook, Twitter & Instagram page is updated consistently;
- Company name is OK with contractee, had issues with deciding to change or market it better;
- Understanding bounce rates and landing page rates.
Job was completed on November 19th, 2016.