Revlon + Elizabeth Arden
Revlon is a large scale cosmetics giant that services many individuals across many platforms. Revlon reached out to me as I became their lead Analytics & Visual Analyst in Amazon Data. My work has largely revolved around Revlon, Sinful Colors and occasionally Elizabeth Arden, has been wholesome in the sense of creating visual information and demographics. Through the use of Tableau and Amazon Reporting Analytics.
The following is conducted work:
Successfully created and renovated a new campaign dashboard for Revlon USA;Used via Tableau;Conducted through a 1 million+ row data source
Managed large information through Amazon data reporting tool in harvesting and optimizing data to clear data format in Excel
Ran through cloud based services
Created large amounts of parameters, measures, dimensions and visualizations
Created various versions of Stories, dashboards and sheets of data and visualizations
Created general overviews on product strategies, paths and recommendations
Managed live and extracted data sources for live reporting and optimizations of Revlon visualizations
Vanessa Hudgens on launch of SinfulColors, pushed via Amazon
Asset used in Tableau Presentations for Executive via Amazon Marketing Services & supporting data
Sinful Colors was a big launch for Revlon through Amazon, as Sinful Colors - Vanessa Hudgeons pack & Birthday Bundle surpassed Ulta Beauty & Walgreens sales. Amazon had provided to be a big contender. I had entered this project utilizing and breaking down data reported from Amazon Vendor Central, Amazon Marketing Services & Amazon Seller Central, as well as outside data provided by Revlon. Utilizing this information was then turned into solution/lead generation as well as data utilization and visualization via Tableau, Excel, Presentation & discussions I had with executives.
Live Boldly Campaign
The "Living Boldly" Campaign stems from the Revlon brand line. I was approached by Revlon in launch of this new campaign targeted towards female empowerment. The job required a few meetings to understand the purpose and intentions of the brand. Launched products where bundled and listed onto Amazon Marketing Services, and other retailers and e-commerce networks.
The process involved mining basic data as the budget of this campaign was minimal, with the intention to expand with campaign performance. Analytics tracked revolved around the simple "Consumption & Units Sold" while keeping an eye on Month over Month change. The goal is to have at least a 6 month history before presenting data for a budget push. We had been on 3 months of data and where prepping for a project - push release.